The Death of Plaid?

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Not plaid. Josh Sweeny of Hippy Tree shows off the cutting edge: horizontal stripes.

For the past three Outdoor Retailer shows, I’ve blogged about the longstanding prevalence of plaid shirts in the outdoor industry. This year, I was burned out; I didn’t want to talk about plaid any more. But as I walked the red-carpeted runways of the show last week, I realized I wasn’t alone—lots of people have had their fill of plaid and are ready for a change. So I’ll talk about that instead…

Perusing the show between meetings, some new trends began to take shape. Several plaidternatives were in evidence, from paisley to animal prints, vertical stripes to polka dots.

The simple solid color option, often in subdued grays, greens, and blues, was popular, too. Meanwhile, I noted quite a few button-up shirts with heathered yarns or herringbone weaves or other subtle textures. Several denim shirts were even in evidence.

As with many aspects of modern society, cultural fashion norms at the OR Show appear to be moving ever towards the informal. Where plaid, short-sleeve, button-front shirts once served as the “dress up shirt for the outdoor guy” (to quote Patagonia’s Kristo Torgerson), now wicking synthetic base layers and even T-shirts are becoming acceptable garb for meetings, especially among the younger crowd.

As I stopped passers-by in the crowd to snap photos of their plaidless ensembles,  I asked a few why they had opted to leave the tartan tailoring at home.

“I wear paisley to the show because I don’t want to be just like everyone else,” said one gentleman. “I’ve been boycotting plaid at the show for years,” said another. It was a common refrain.

A confidential source whose spouse works at a prominent outdoor apparel brand confirmed that the coming season’s lines contain more solid colors and fewer plaids.

One friend went so far as to suggest that previous plaid exposés on The Stone Mind may have drawn attention to the trend, spurring self-conscious show-goers to seek other options. It seems unlikely that a lowly blog might move the needle on the outdoor industry’s entrenched plaidiction, but I suppose anything is possible.

Of course, plaid isn’t really dead, just a little less lively. Whereas a few years ago one out of every two men walking the Salt Palace during the OR Show were wearing plaid, now the ratio, by my unscientific methods, is more like one in five.

When I asked a designer for the Seattle-based brand Kavu if plaid was on the way out, she said, “No way—we still sell tons of plaid flannel shirts,” adding that the palette has shifted: towards brighter plaids, comprised of primary or neon colors.

“I love plaid!” declared Sam Krieg, of Krieg Climbing and Cycling, as the show wrapped up. “Seriously. I really do.”

 

PLAID-FREE GALLERY

 

MORE PLAID POSTS

 

#ORPlaidIsRad: The Outdoor Retailer Plaidstagram Bingo Challenge

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If you’re reading this, chances are you own a plaid shirt, probably several. Popular across many demographics, plaid is de rigueur for us outdoorsy types. After attending more than a dozen Outdoor Retailer shows in Salt Lake City and noting the abundance of plaid shirts on display, I started to explore this curious fashion trend, first with a photo gallery and later with a video report.

To continue the colorful adventure, this year I’ve teamed up with Outdoor Research to bring you the Outdoor Retailer Plaidstagram Bingo Challenge, a photo contest that asks attendees of the Outdoor Retailer Summer Market 2013 to see with fresh eyes the plaid-patterned universe that surrounds them, and to share that universe with the outside world.

If you’re going to the OR show this year, pick up bingo card and play along for a chance to win! So stoked to see all that plaid…

(Tip: During the show, a plaid-clad Semi-Rad [real name: Brendan Leonard] will be strolling the carpet of the convention center as one of the powerful corner squares on your bingo card. Look for him, most likely in proximity to the coffee bar at the Royal Robbins booth.) 

How It Works

For those attending ORSM13, on Day 2 (Thursday, August 1) of the show, do the following:

  1. Pick up a bingo card from Outdoor Research (booth #26015), or download at thestonemind.com/plaidisrad.
  2. Snap an Instagram photo of the rad plaid content identified in one of the bingo squares.
  3. Follow @thestonemind @outdoorresearch and @semi_rad on Instagram.
  4. Tag the picture with #ORPlaidIsRad @thestonemind @outdoorresearch and @semi_rad.
  5. Once you have 5 squares in a row (vertical, horizontal, or diagonal), return to the Outdoor Research booth to claim your plaid prize! (Bring your phone; all squares must be accompanied photographic evidence!)
  6. Don’t forget to read the RULES below…

The Prize

The first 12 people to bring evidence of a completed line on their bingo cards to the Outdoor Research booth will win a sweet plaid shirt and trucker hat from Outdoor Research a Petzl headlamp.

Where You Can See All Those Rad Plaid Photos

Click on over to thestonemind.com/plaidisrad to see a feed of the plaid photos tagged #ORPlaidIsRad. (Alternatively, you could search for the hashtag #ORPlaidIsRad in your Instagram app.)

Rules

  • Contest will run for one day only, Thursday, August 1, 2013, from 9am to 6pm Mountain Time. All images must be uploaded during this timeframe.
  • All images must be uploaded to Instagram and must include #plaidisrad, @outdoorresearch, @thestonemind and @semi-rad in the caption or comments section.
  • To claim your prize, you must swing by the Outdoor Research booth (#26015) by 6pm on Wednesday, July 31, 2013.
  • The first 12 people to complete their cards and bring photographic evidence to the booth will receive a prize.

Questions or comments? Please leave them below so others can see.

Toe Shoes: A Solution

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Much venom has been spewed about the “toe-shoe” since its début almost a decade ago. With separate pockets for each toe, they take on the shape of the human foot… or perhaps more accurately the shape of a large, brightly colored hobbit’s foot.

In a world full of shoes with unified toe boxes, the toe shoe is disconcerting, vaguely nauseating for reasons difficult to pin down. As such, the millions of disembodied voices of the Internet have leveled their collective judgement on toe shoes, mocking and berating them as a fashion faux pas, eyesores, and indicators of shoddy character, lackluster intelligence, or worse.

Of course, those who wear toe shoes vehemently disagree. They point to the fact that evolution sculpted the foot to carry us ably and comfortably wherever we might go. Our toes were never meant to be bound up and treated as a single unit, they cry, but as individuals, strong and spirited and each with its own job to do!

Perhaps you’ve heard of The Barefoot Running Book or Born to Run? Unless you make your bed beneath a boulder (and maybe even if you do), you’ve read about the various benefits of “minimalist” running and the attending footwear sub-industry that has sprung up around it. It is doubtful that millions of toe-shoe acolytes are entirely wrong…

Whether you’re for or against toe shoes is a matter of personal preference, but what’s not up for debate is the pain and suffering they can cause the friends, families, and significant others of those who wear and love them.

A trip to the store takes on a darker cast when you feel the judgment of your fellow patrons burning a hole in your Vibram Five Fingers. A night at the movies starts off on the wrong toe when your date looks down and thinks, “Oh god, does he have to wear them tonight?” Your teenage son cancels those plans for a jog the day after you show off your new, reptile-green Fila Skeletoes.

There is a certain irony that a shoe designed to maximize comfort could be the source of such friction. Marriages have crumbled over less.

Luckily, there’s a solution to the toe-shoe problem. Built on the modern spat platform, the Toe BeGone toe shoe cover slides over the top of your foot and and secures with a handy velcro strap under the bottom. The upper, available in a variety of water-resistant colors and designs (from sporty sneaker to casual loafer), creates the illusion that you’re wearing a “normal” shoe, while allowing you the toe-tal comfort and freedom of movement of a toe shoe.

Never have to explain your footwear again. With the Toe BeGone, you can have the best of both worlds.

Kickstarter coming soon.

[Video] Why Plaid? A closer look at the unofficial uniform of Outdoor Retailer

Last August I wrote a post called 50 Shades of Plaid, featuring a photo gallery of the many plaid shirts that attendees of the Outdoor Retailer Show wore. The post garnered an inordinate amount of attention and, as Outdoor Retailer Winter Market 2013 approached, several people asked what I was planning for a follow-up. This video, shot entirely on an iPhone 5, is the answer — a closer look into plaid, the unofficial uniform of the Outdoor Retailer Show and the outdoor industry.

50 Shades of Plaid: The Unofficial Uniform of Outdoor Retailer

The Outdoor Retailer Summer Market (ORSM) is, according to the website, “the world’s largest outdoor sports industry gathering.” For this much-lauded trade show, thousands of brands, athletes, non-profits, retail store buyers, media outfits, and so forth gather at the sprawling Salt Palace Convention Center in Salt Lake City every summer to do business of one sort or another.

Whatever the reason a person attends the OR Show, almost everyone – every male, at least – will at some point don the “OR uniform”: a plaid shirt, probably short-sleeved, with khakis or jeans, and either approach shoes or flip-flops.

After years of administering lighthearted ribbings to my friends and co-workers for their unconscious adherence to the OR dress code, I decided to pick up my camera and document just a few of the tartan-clad attendees walking the red-carpeted walkways of the Salt Palace, which, one busy year, an event goer referred to as looking “like a table cloth.”

If you look carefully, you’ll find 50 different plaid (or near-plaid) shirts pictured in the gallery below. These I photographed with a modest effort – maybe 15 minutes over the course of Sunday, the final and slowest day.

With this, I hope to draw attention to a curious fashion phenomenon for which I can conjure no reasonable explanation. I have also included an image of myself, pre-show, in a plaid shirt — proof that an awareness of the plaid plague offers no immunity.