Last August I wrote a post called 50 Shades of Plaid, featuring a photo gallery of the many plaid shirts that attendees of the Outdoor Retailer Show wore. The post garnered an inordinate amount of attention and, as Outdoor Retailer Winter Market 2013 approached, several people asked what I was planning for a follow-up. This video, shot entirely on an iPhone 5, is the answer — a closer look into plaid, the unofficial uniform of the Outdoor Retailer Show and the outdoor industry.
I started The Stone Mind less than a year ago, in February 2012. In some ways, it feels like I just started. In other ways, it’s like I’ve been writing it forever. At first it was just a way to keep me working with words after I left my job as a magazine editor. I wasn’t even sure what I wanted the blog to be about. I posted product reviews, photo galleries, an interview or two, personal essays, even a short story. As the months passed, things came into their own focus, and now most of my posts deal with climbing, nature (human and otherwise), and Eastern philosophy, and the many ways in which these topics connect, overlap, and inform each other.
In 2013, I plan to explore these topics further, while at the same time reserving the right to strike out in new directions — this blog, after all, is nothing if not an experiment and an act of personal passion.
Before moving ahead, however, I thought it might be nice to take a quick look back at the most popular posts of the past year. Here are the Top 10 (out of more than 100), ranked by page views. For various reasons, these are the ones that have garnered the most eyeballs. There are many other posts that are dear to me on this blog that have received only a fraction of the views. I know time and attention are the Internet’s most precious commodities, but if you like any of the posts listed below, you might consider taking a moment to poke around in the archives, too. Either way, I hope you find something that interests you.
As always, thanks for reading.
–The Blockhead Lord
Top 10 of 2012
- How to Spot a Climber in the Wild
- Couch Crushers to Widgeteers: 10 Climbing Personality Types Identified
- It’s Not Cool To Care
- Can You Cold-Brew Coffee With A French Press?
- From Chalk to Salve: Crap Climbers Put on Their Hands
- 50 Shades of Plaid: The Unofficial Uniform of Outdoor Retailer*
- Seven Deadly Sprays
- The Rotpunkt Method
- RIP Urban Climber Magazine
- Master of Movement or: Why Bear Grylls Is Running Through the Desert
*This “50 Shades of Plaid” ranking does not include the tens of thousands of page views if you add up all the separate images in the gallery — with those it would easily be the top post!
The Outdoor Retailer Summer Market (ORSM) is, according to the website, “the world’s largest outdoor sports industry gathering.” For this much-lauded trade show, thousands of brands, athletes, non-profits, retail store buyers, media outfits, and so forth gather at the sprawling Salt Palace Convention Center in Salt Lake City every summer to do business of one sort or another.
Whatever the reason a person attends the OR Show, almost everyone – every male, at least – will at some point don the “OR uniform”: a plaid shirt, probably short-sleeved, with khakis or jeans, and either approach shoes or flip-flops.
After years of administering lighthearted ribbings to my friends and co-workers for their unconscious adherence to the OR dress code, I decided to pick up my camera and document just a few of the tartan-clad attendees walking the red-carpeted walkways of the Salt Palace, which, one busy year, an event goer referred to as looking “like a table cloth.”
If you look carefully, you’ll find 50 different plaid (or near-plaid) shirts pictured in the gallery below. These I photographed with a modest effort – maybe 15 minutes over the course of Sunday, the final and slowest day.
With this, I hope to draw attention to a curious fashion phenomenon for which I can conjure no reasonable explanation. I have also included an image of myself, pre-show, in a plaid shirt — proof that an awareness of the plaid plague offers no immunity.