The 10-Fold Path to Blogging

A man holding a laptop computer. The Stone Mind.

There are all manner of blog posts on the web written by people who’d have you believe that blogging is easy. And maybe that’s true for some, but thus far I haven’t found it to be the case. Writing, on any regular basis, something that entertains or enlightens more than just oneself is in fact a constant travail for all but the rarest among us. That said, there are a few basic approaches I’ve developed in my three or four years of weekly publishing that you, too, might find to be useful and conducive to greater and easier productivity.

1. The middle way

When starting a blog, a lot of people think they need to post every day. This is totally doable if you are independently wealthy and have beaucoup free time… or perhaps also if you choose to be an aggregator, re-sharing content that has already been created by others. On the other hand, perhaps you want to blog but don’t want to commit too much time, so you settle on a monthly posting schedule. Unfortunately, posting less than once a week will make it hard to keep your blog top of mind for readers. For me, posting weekly was the best balance between time constraints and the requirements of the modern media landscape. Depending on your particular content, pick a schedule that’s not too aggressive and not too lax—the Middle Way, if you will.

2. Become a collector

To come up with interesting, fun, or funny ideas regularly, you must always be ready to catch a passing spark and jar it for later. I use an app called Evernote for this. It has a version for the computer and for mobile devices, and it keeps everything synced nicely in the “the cloud” so I can access it pretty much anywhere. Evernote also has a nice web clipper plug-in for the Chrome browser, which allows me to easily save articles and images to a research folder. For most blog posts, I read or reference multiple web-based sources, so being a collector is key to having raw material at hand when it’s time to write.

3. Keep it real

I have this friend named Brendan. He writes blog that I link to quite a lot. I can’t remember how it happened, but one day he and I ended up at the Whole Foods near my house. “Not a lot of people know it,” he said, “but most Whole Foods locations have good coffee, a good breakfast buffet, and free WiFi; they’re great places to work when you’re living and working on the road.” Our conversation that day, the first time we met IRL I believe, help set me on the path to the blog I write now. The point? Real stories help make your ideas concrete and help readers connect.

4. Rhythm and ritual

Everyone does it differently, but it’s important to find a timing and approach to writing that jives with your life. I work a desk job, so I tend to collect ideas and inspiration throughout the week, then I spend a half day every weekend writing, and usually wrap up the writing and editing on Monday night so I can publish on Tuesday morning. I also have a ritual, which involves sitting at my dining room table with my laptop, a glass of whiskey, and some headphones for those occasions when my wife is watching something on Netflix. I’m not religious about this approach, however, and have written a few posts entirely on my iPhone while at the crag. As with all things, stay flexible.

5. Simplify, simplify

It can be tempting to write long blog posts that encompass many complex ideas. But when it comes to leaving a strong impression, it’s better to pick one concept and focus on it. Cut away anything that doesn’t fit. That said, save the pieces that end up on the cutting room floor, as they well may become seeds for future posts (see point no. 2).

6. Write stuff you’d want to read

This is a standard writer’s credo, but it’s too good not to touch on. There’s a difference between writing about things that interest you as an individual and writing the type of stuff you’d want to read if someone else had written it. In the former, your internal goals, problems, and worries are the focus; in the latter, there’s some idea that someone who isn’t you and doesn’t share your particular perspective can relate to. An example: you care about writing a cool blog and being popular. Potential readers, however, don’t care much about you. They care about how they can write a cool blog. Figure out how to make the two overlap in you’ll be in good shape.

7. When you’re stuck

…and you will be, you can trying mixing up your pattern. If you typically write at home, go to a coffee shop (did you know Whole Foods has good coffee and free WiFi?!), meditate first to clear your head, or try writing with pen and paper instead of your computer. I wrote this post with a pen. It was nice to cut out the digital distractions… but my right hand did cramp up a bit from lack of practice.

8. Write fearlessly

It’s tempting to self-edit as you write. Don’t. It stanches the free flow of ideas on the page. Instead, roll with whatever comes to you. Get it all down. Let yourself get caught up in the act of writing.

9. Edit ruthlessly

You’ve written your heart out, got everything down… now’s the time to start slashing! Read what you’ve written with the eye of an outsider (see point no. 6), a person who gives no shits about you or your precious blog. Does it still pass muster? If not, cut. How many ideas are you trying to get across? More than one? It’s probably time to do some cutting. A writing professor of mine used to refer to the long, background-heavy intro paragraphs that most of us write before ever getting to any damn point as “the on-ramp.” Feel free to strap some dynamite to your on-ramp’s pylons and blow the thing into smithereens.

10. Don’t get attached

My dad is an artist and he once told me about his days as a student in New York. His teacher asked the class to produce a self-portrait. They worked on it over the course of days, striving to capture something essential with brush and paint. After these new students had poured their artistic souls into their work, what do you suppose the teacher did? He told them to crumple up their cherished paintings and throw them in the trash. The lesson was clear: don’t get too attached. We need to focus on what we’re working on now. In fact, the concept of letting go of our attachments is perfect fodder for another post, but this one doesn’t require any more on the topic—this post is done.

Post Picks from 2013

Image from top posts 2013

As Seth Godin wrote recently, “My most popular blog posts this year weren’t my best ones. … ‘best’ is rarely the same as ‘popular.'” It’s a worthwhile reminder, even though most of us intuitively sense the disconnect between popularity and quality. The problem is, the fast-flowing social Internet buoys up catchy, controversial, or otherwise, “sharable” content, while everything else sifts to the murky bottom. On the other hand, this means that for those hardy souls willing to dive for it, there is a fortune in buried treasure to be had.

For this reason, today I’m sharing not only The Stone Mind’s 10 most-viewed posts of 2013, but also a more personal list, comprised of posts that I’m particularly fond of. In keeping with Godin’s quote, only a few of the posts on the first list would have made the second.

If your favorite post didn’t make either list, consider posting a link in the comments. I’d love to hear what you enjoy reading (and why) and to make this post more valuable to others.

See you next year!

Top 10 Posts of 2013

  1. Thanks, Climbing… 
  2. Surviving A Honnold “Rest Day” 
  3. 10 Tips for Climbing on Opposite Day
  4. Everyday Climbing
  5. Put A Lid On It: Some Thoughts On Helmets In Sport Climbing
  6. 10 Rad Valentine’s Day Gifts for Climbers
  7. Fear, Fun, and Trying One More Time
  8. How to Make a Climbing Movie
  9. “The Sensei”
  10. The Professionals

10 Picks from the Author

  1. On Balance 
  2. Memento Mori
  3. The Art of (Almost) Letting Go
  4. Hueco Lessons
  5. The Importance of Respect
  6. Climbing Yourself
  7. Good Luck and Bad Luck
  8. Bouldering Alone 
  9. Running It Out
  10. The Mind/Body Problem

Top 10 Most Popular Posts of 2012


I started The Stone Mind less than a year ago, in February 2012. In some ways, it feels like I just started. In other ways, it’s like I’ve been writing it forever. At first it was just a way to keep me working with words after I left my job as a magazine editor. I wasn’t even sure what I wanted the blog to be about. I posted product reviews, photo galleries, an interview or two, personal essays, even a short story. As the months passed, things came into their own focus, and now most of my posts deal with climbing, nature (human and otherwise), and Eastern philosophy, and the many ways in which these topics connect, overlap, and inform each other.

In 2013, I plan to explore these topics further, while at the same time reserving the right to strike out in new directions — this blog, after all, is nothing if not an experiment and an act of personal passion.

Before moving ahead, however, I thought it might be nice to take a quick look back at the most popular posts of the past year. Here are the Top 10 (out of more than 100), ranked by page views. For various reasons, these are the ones that have garnered the most eyeballs. There are many other posts that are dear to me on this blog that have received only a fraction of the views. I know time and attention are the Internet’s most precious commodities, but if you like any of the posts listed below, you might consider taking a moment to poke around in the archives, too. Either way, I hope you find something that interests you.

As always, thanks for reading.

–The Blockhead Lord

Top 10 of 2012

  1. How to Spot a Climber in the Wild
  2. Couch Crushers to Widgeteers: 10 Climbing Personality Types Identified
  3. It’s Not Cool To Care
  4. Can You Cold-Brew Coffee With A French Press?
  5. From Chalk to Salve: Crap Climbers Put on Their Hands
  6. 50 Shades of Plaid: The Unofficial Uniform of Outdoor Retailer*
  7. Seven Deadly Sprays
  8. The Rotpunkt Method
  9. RIP Urban Climber Magazine
  10. Master of Movement or: Why Bear Grylls Is Running Through the Desert

*This “50 Shades of Plaid” ranking does not include the tens of thousands of page views if you add up all the separate images in the gallery — with those it would easily be the top post!

Couch Crushers to Widgeteers: 10 Climbing Personality Types Identified

Society has long applied the blanket label “climber” to a motley assortment of vertically inclined souls. Indeed, “climbers” have been so often lumped together, despite deep and obvious differences, that it’s easy to forget just how many types and subtypes there really are.

There are the obvious categories, of course — alpinists, sport climbers, trad daddies, blocanistas, and so forth. But if you climb long enough, you will start to notice another layer of divisions beneath these divisions — personality profiles that cut across climbing-style lines.

Here, an abridged and alphabetical list of ten common climber personality profiles. Pay attention, as you will encounter these personalities at the crag or the gym, at the coffee shop and the campground. They will mystify and amuse you. You might even recognize yourself in one or a couple of these groupings. In the end, they are loose categories certainly in need of refinement. If you have noticed some personality types not listed here, please help make this a living document and add them in the comments.

Couch crusher
The Couch Crusher can hardly be bothered to get up… unless it’s time to take a dump on your project.

Couch Crushers (aka Naturals) — This rare breed’s strength and skill are unaffected by a lack of practice, fitness, or sound diet. No one is more envied than the Couch Crusher, who can often send the Self-Worther’s project after a six-month break from climbing during which the Self-Worther cross-trained, lived off of kale and unsweetened yogurt, and took expensive dietary supplements of dubious origin. Perhaps because it comes all too easily for the Couch Crusher, this type is easily distracted from climbing by career developments, romantic relationships, drugs, or even other sports.

Elites — Elites focus their efforts on the hardest climbs and rarely deign to interact with other types at the crag or gym. Though they pretend otherwise, Elite’s believe in the inherent value of their status and view the climbing world as a meritocracy centered around finger strength. They band together and share stories of hard climbs, secret areas, and the injuries that keep them from reaching their full potential. If complemented on their performance on a difficult climb by a non-Elite, an Elite will downplay their own achievement in a show of false modesty while secretly feeling a sense of validation, powerful fuel for the Elite climber’s ego fire.

High Rollers — High Rollers are middle-of-the-road climbers with high-end incomes. Their interest in climbing is genuine, but they often seek shortcuts to improvement, such as paying exorbitant fees to Elites for private climbing lessons. Because their careers, relationships, and other interests keep their calendars well inked, they rarely stick to a climbing schedule long enough to truly excel. They are often sought after as investors for start-up rock gyms, climbing apparel companies, or climbing magazines. They can be found in luxurious accommodations near popular climbing areas with Elite climbers as their guests. One interesting subset of the High Roller group is the Industry Maven — the owner or head of a successful climbing company — who is, perhaps, the highest ranking character in the perceived hierarchy.

IKEs — An acronym for “I Know Everything”, IKEs can recite move-by-move Beta for every route you’ve ever climbed, thought about climbing, or read about in a magazine. They are supremely self-confident in their grasp of training techniques, performance diets, as well as climbing history and gossip. Strangely, IKEs themselves are rarely accomplished climbers and tend to spend much of their crag time hanging out on the ground and proffering unsolicited factoids to anyone within earshot.

Original Climbing Gangsta
You can’t pull one over on the Original Climbing Gangsta! Chalk hadn’t been invented when he started climbing. They used dirt, and they liked it that way.

Original Climbing Gangstas (OCGs) — OCGs are climbers who take great pride in their long climbing careers, the inordinate length of time they’ve been able to maintain dirtbag status, and their (often apocryphal) connections to well-known climbers of bygone eras. They can be heard declaring that “new” routes or problems in their local areas were actually done years ago, without the aid of chalk, sticky rubber, or boar’s hair brushes. Many OCGs, despite their relatively advanced age, enjoy pontificating on Internet forums on topics such as “The Decline Of Climbing’s Moral Fibre In The Age Of Gyms,” “The Dangers Of Locking Assisted Belay Devices And Other Spawns Of Laziness,” and “Barbarians At The Gate: Roustabout Youths Are Ruining My Crag.” They also enjoy posting grainy, scanned black-and-white photos of themselves in proximity to real-deal OG climbers, i.e., Fred Beckey, Henry Barber, Jim Bridwell, etc.

Purists — With upturned nose, Purists look down on some types of climbing (typically sport climbing, gym climbing, and bouldering), while holding up certain other types as high expressions of the sport (light-and-fast alpinism, bold traditional climbing, ground-up new-routing with a hand drill, rack of nuts, and hobnailed boots). Purists, however, come in many forms. Less common variants include sport climbing Purists, who eschew the use of stick clips or knee pads, and even chop bolts or remove “permadraws” when they deem them unnecessary. Bouldering purists believe that short, un-roped, exceedingly difficult climbs are the most direct means to experience climbing. Habitual free-soloists are, de facto, Purists, and come in three forms: 1) Zen-like in their acceptance of death, 2) compulsively drawn to the brink of self-annihilation, or 3) willfully ignorant of the deadly stakes of their activity.

Self-Worthers — These climbers base their personal worth on their prowess on the rocks or in the mountains. The result: severe frustration when faced with a climb that “isn’t their style,” competitiveness when encountering a climber of similar skill level, dismissiveness upon hearing of other strong climbers, and depression when injured or otherwise unable to climb. Self-Worthers, basically climbing addicts, are unable to experience more than fleeting moments of joy when climbing. It has been observed that Self-Worthers are incapable of holding anything more than a passing conversation without identifying, by number grade, how hard they have climbed. When under-performing in public, the Self-Worther will compulsively generate excuses, such as, “This is my fifth day on,” “I’m still recovering from a blown tendon,” or “I ate a cookie yesterday and I feel fat.” On bad days, they will share these excuses before climbing. These “prescuses” help relieve the pressure they feel at climbing in front of others. Another close relative of the Self-Worther is the climbing addict, who may or may not base their happiness on climbing, but nonetheless cannot moderate the impulse to climb. The end result is typically injury, career suicide, and relationship meltdown.

Soul Climbers (aka Unicorns) — Like the hover board from Back To The Future, everyone wants to believe that Soul Climbers are real. Alas, little hard evidence exists to support this belief. Several reported sightings have later been revealed to be climbing addicts with outwardly mellow demeanors and dreadlocks.

The Trainer in action
The Trainer, seen here getting “ripped” for “climbing”.

Trainers — These muscle-bound souls can be seen obsessively pushing their physical limits at the gym or the crag, climbing with weight vests, pumping iron, campusing, and strapping in to semi-legal electrical muscle stimulation devices imported through Eastern Europe’s grey market. They drink protein shakes and pop glucosamine chondroitin, vita-packs, and non-steroidal anti-inflammatories to keep their bodies going past the point of exhaustion. Trainers ostensibly train in order to climb harder, but can lose sight of climbing and become obsessed with the cleansing act of self-mortification through extreme physical activity. This subtype is common amongst mountaineers and alpinists, as masochistic tendencies is integral to these types of climbing.

Widgeteers — Obsessed with the gear of climbing as much, or more, than with climbing itself, the Widgeteer will routinely divert the majority of his or her paycheck to the purchase of draws, cams, stickclips, Big Bros, prismatic belay glasses, Ball Nuts, grip strengthening devices, crampons, rope bags, and so on. Ironically, though Widgeteers are well-versed in the intricacies of load distribution, impact force, and lobe geometry, they rarely have as keen a grasp of the physiological techniques of climbing itself.

Top 10 Posts From February screenshotThis blog has only been around for a month and has been publicized almost entirely via my Facebook and Twitter accounts, but it already has over four thousand hits. I have no frame of reference, but I’m going to go ahead and tell myself that’s pretty good anyway. A few of the thirty-odd posts I’ve made thus far have had a lot more traffic that the others, so I figured I’d make a post dedicated to them. Kind of an “in case you missed it” for my own blog. Interestingly, but not surprisingly, the most popular ones weren’t always my personal favorites. So if you like the Top 10 listed below, be sure to scan through some of the other posts, too — hopefully, you’ll find something else that strikes your fancy.

  1. Bullshit Lowball Choss: Climbing Irony from East to West
  2. Pro-Spective: Who is the D800 for? Part 3
  3. The DOSE energy drink will make you So Ill
  4. WTF: Fitness Equipment and Hostess Sale
  5. About A Blog: Splitter Choss on Cerro Torre
  6. Open House: Art On Iowa
  7. Pro-spective: Who is the Nikon D800 for? Part 1
  8. Pro-Spective: Who is the D800 for? Part 2
  9. Bros on A Rope and Other Swingers
  10. You haven’t heard of Jonah Lehrer?!