The Death of Plaid?

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Not plaid. Josh Sweeny of Hippy Tree shows off the cutting edge: horizontal stripes.

For the past three Outdoor Retailer shows, I’ve blogged about the longstanding prevalence of plaid shirts in the outdoor industry. This year, I was burned out; I didn’t want to talk about plaid any more. But as I walked the red-carpeted runways of the show last week, I realized I wasn’t alone—lots of people have had their fill of plaid and are ready for a change. So I’ll talk about that instead…

Perusing the show between meetings, some new trends began to take shape. Several plaidternatives were in evidence, from paisley to animal prints, vertical stripes to polka dots.

The simple solid color option, often in subdued grays, greens, and blues, was popular, too. Meanwhile, I noted quite a few button-up shirts with heathered yarns or herringbone weaves or other subtle textures. Several denim shirts were even in evidence.

As with many aspects of modern society, cultural fashion norms at the OR Show appear to be moving ever towards the informal. Where plaid, short-sleeve, button-front shirts once served as the “dress up shirt for the outdoor guy” (to quote Patagonia’s Kristo Torgerson), now wicking synthetic base layers and even T-shirts are becoming acceptable garb for meetings, especially among the younger crowd.

As I stopped passers-by in the crowd to snap photos of their plaidless ensembles,  I asked a few why they had opted to leave the tartan tailoring at home.

“I wear paisley to the show because I don’t want to be just like everyone else,” said one gentleman. “I’ve been boycotting plaid at the show for years,” said another. It was a common refrain.

A confidential source whose spouse works at a prominent outdoor apparel brand confirmed that the coming season’s lines contain more solid colors and fewer plaids.

One friend went so far as to suggest that previous plaid exposés on The Stone Mind may have drawn attention to the trend, spurring self-conscious show-goers to seek other options. It seems unlikely that a lowly blog might move the needle on the outdoor industry’s entrenched plaidiction, but I suppose anything is possible.

Of course, plaid isn’t really dead, just a little less lively. Whereas a few years ago one out of every two men walking the Salt Palace during the OR Show were wearing plaid, now the ratio, by my unscientific methods, is more like one in five.

When I asked a designer for the Seattle-based brand Kavu if plaid was on the way out, she said, “No way—we still sell tons of plaid flannel shirts,” adding that the palette has shifted: towards brighter plaids, comprised of primary or neon colors.

“I love plaid!” declared Sam Krieg, of Krieg Climbing and Cycling, as the show wrapped up. “Seriously. I really do.”

 

PLAID-FREE GALLERY

 

MORE PLAID POSTS

 

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Justin Roth

A busy mind that aspires to be still.

4 thoughts on “The Death of Plaid?”

  1. I love the attempts to leave the plaid at home. With that said I think, in my seriously important opinion, that all the good folks pictured would look much better in plaid, with the exception of Nate, of course. The stripes are definitely a transition pattern, not great, sorry, Zac. Hopefully, we will move into rock concert t-shirts or Fred Perry polos soon.

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