[Video] Why Plaid? A closer look at the unofficial uniform of Outdoor Retailer

Last August I wrote a post called 50 Shades of Plaid, featuring a photo gallery of the many plaid shirts that attendees of the Outdoor Retailer Show wore. The post garnered an inordinate amount of attention and, as Outdoor Retailer Winter Market 2013 approached, several people asked what I was planning for a follow-up. This video, shot entirely on an iPhone 5, is the answer — a closer look into plaid, the unofficial uniform of the Outdoor Retailer Show and the outdoor industry.

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Justin Roth

A busy mind that aspires to be still.

5 thoughts on “[Video] Why Plaid? A closer look at the unofficial uniform of Outdoor Retailer”

  1. I bet you could sit down, really start paying attention to every little detail and think about how this happened and put together something pretty impressive… like a true investigative story, that’s also lighthearted, on how plaid became so cool in our community. It certainly wasn’t always that way. I’m ready to start.

  2. But whats the alternative? If not plaid then what? Solid colour? Whats the next big thing? (I am quite over selling plaid)

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