I recently caught wind via the Bookface that one of my favorite hold companies in the universe, So iLL, has created their very own energy drink. In keeping with their other products, it has a medical moniker: The DOSE.
Now, if you know me, you’ll know that I love energy drinks. In fact, I’m slurping one right now. It’s called CRUNK!!!, and I got it because I heard that Lil John makes it in his bathtub. (Can anyone please confirm or disconfirm?!) I once called the 800 number printed on the can and get a recording of Lil John reading me through the phone tree. Besides Lil John, the thing I like most about CRUNK!!! is how much you can taste the horny goat weed extract.
All this is just to say that I’m pumped out of my mind about the idea of an energy drink made just for climbers. Sick. I also love when climbing companies push against the typically boundaries of our little industry. It’s exciting and interesting and makes you wonder which brand, if any, will become the Burton Snowboards of the climbing world.